Are Advertising and R&D Complements?

Advancing the Study of Innovation and Globalization in Organizations (ASIGO), Nuremberg (Germany), May 2009

Cite as: von Graevenitz, G.; P. Sandner (2009): Are Advertising and R&D Complements?, Advancing the Study of Innovation and Globalization in Organizations (ASIGO), Nuremberg (Germany), May 2009.