Googling the Value of Trade Mark Protection: A Study in Trade Mark Management

Empirische Innovationsforschung, MBR-Seminar, Ludwig-Maximilians-Universität Munich (Germany), November 2007

Cite as: von Graevenitz, G.; P. Sandner (2007): Googling the Value of Trade Mark Protection: A Study in Trade Mark Management, Empirische Innovationsforschung, MBR-Seminar, Ludwig-Maximilians-Universität Munich (Germany), November 2007.