Trademark Filing Strategies and Their Valuation: Creating, Hedging, Modernizing, and Extending Brands

SFB/TR 15 Workshop, Reisensburg/Ulm (Germany), March 2009

Cite as: Sandner, P. (2009): Trademark Filing Strategies and Their Valuation: Creating, Hedging, Modernizing, and Extending Brands, SFB/TR 15 Workshop, Reisensburg/Ulm (Germany), March 2009.