Googling the Value of Trade Mark Protection: A Study in Trade Mark Management

TIME Kolloquium, Technical University Munich and Ludwig-Maximilians-Universität Munich (Germany), January 2008

Cite as: Sandner, P. (2008): Googling the Value of Trade Mark Protection: A Study in Trade Mark Management, TIME Kolloquium, Technical University Munich and Ludwig-Maximilians-Universität Munich (Germany), January 2008.